Services
PatientPortal™
Local Search Engine Optimization (SEO)
Without the SEO service, a dental practice with a Website can typically be found only if the search term entered is the practice name or the dentist’s name. That works well for keeping in contact with returning patients, but the search habits of new patients are different: New patients don’t enter names; they enter terms such as “St. Louis dentist” or “dentist in Scranton, Pennsylvania.”
A patient portal provides an even more valuable service by using search terms that include procedures or conditions, such as “dental implants” or “teeth whitening”. Responses to these terms indicate that this Website visitor is a prospective patient who is researching a real problem that is currently affecting him or her. This is what is meant by the term “targeted lead”.
